Some interesting things that catch the eye:
- A quote from Google's CIO saying that consumer software is now better than enterprise software in terms of reliability, security and speed.
- 15% of internet traffic belongs to social networking- a category that did not even exist in the report 3 years ago! (Youtube + Facebook have more page views than Google and Yahoo combined)
- Online ad spending per household is still significantly lower than newspaper spending but has grown 26% Y/Y while Newspaper advertising fell 7%.
- Some interesting insights on how Facebook's interface has made it more successful in growing than myspace (slide 15)
- The mobile platform is a growing opportunity, especially outside the western countries where developing landlines have skipped building landlines in favor of wireless services.
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